One of my biggest surprises in four years of coaching has been discovering how little we use persuasive techniques in our negations to help us sell our products, and influence people to make them want to do business with us.
It is surprising because of the abundance of convincing research that indicates not only is a decision to buy frequently made at the very early, often opening, stages of negotiations, but that we are also predisposed as human beings to want to do business with people we like.
Despite this, all too frequently we focus our sales pitch to be logical and rational with little regard to the personal and emotional issues of the people we want to negotiate with. All too often our arguments appear to be unheard and unnoticed and we are surprised and disappointed by the failure of our efforts.
My experience of helping my clients improve their negotiating skills leaves me with no doubt that putting the same effort into building rapport as you would constructing a convincing cost benefit analysis dramatically increases the success rate of any negotiations. In the context of sales this means achieving a significantly greater conversion rate, higher prices and better compliance. All this is possible as a consequence of listening, showing empathy and carefully choosing your words.
Whenever I have helped my clients develop persuasive arguments the response has been fantastic, so much so that I now explain the techniques in my coaching sessions as a matter of course. To help develop their skills even further I have organised some workshops to give them a thorough grounding in the techniques.
If any LinkedIn member would like to know more there is more information at http://pjbeard.co.uk/influence-and-persuasion-one-day-workshop/